REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: gain continuously, save strongly, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than concentrating solely on long-lasting build-up, this generation is focusing on balance, well-bein

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